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Sustainable Baby & Toddler Clothing for Little Explorers
A Whole New Adventure Coming Soon To You Soon
Soft Beginnings
A collection crafted for the quiet moments — where every fold holds love, and every thread tells a story. Thoughtfully made for your little ones, with natural fabrics and timeless designs that grow with them.
Gentle on skin, gentle on earth. Every piece in the collection is crafted from breathable, natural fabrics — designed to wrap your little one in comfort from their very first days.
Janiel Mattan has always been more than just a name. It is a promise to create pieces that matter — to craft not just products, but quiet companions for life’s most precious years.
Explore The Collection
Soft Beginnings is our reimagined promise to create with care: timeless pieces made from gentle, sustainable fabrics — designed to hold your baby in softness, and your family in love. Each piece tells a story of simplicity, comfort, and connection—crafted in small batches, always with the earth in mind.
What Matters to Us
Sustainable
Designed with intention, made in small batches. We create thoughtfully to reduce waste and honour every thread.
Soft
Gentle on delicate skin. Each piece is made to comfort, cuddle, and move with your child’s every moment.
Eco-Friendly
Our fabrics are kind to the earth — from natural fibres to mindful packaging.
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