Little By Little




The smallest moments are often the ones we hold onto the longest.
Little by little, they grow in the quiet moments between play and rest, in the days that blur together and stay with us.
Little by Little is a collection shaped by those everyday rhythms.
Crafted in pointelle knitted cotton, each piece is soft, breathable,
and made to move easily through real life — from mornings on the floor to warm arms at rest.
This is a collection about presence, not milestones.
About choosing comfort, softness, and pieces that quietly belong —
for growing, little by little.
Janiel Mattan has always been more than just a name. It is a promise to create pieces that matter — to craft not just products, but quiet companions for life’s most precious years.
What Matters to Us
Sustainable
Designed with intention, made in small batches. We create thoughtfully to reduce waste and honour every thread.
Soft
Gentle on delicate skin. Each piece is made to comfort, cuddle, and move with your child’s every moment.
Eco-Friendly
Our fabrics are kind to the earth — from natural fibres to mindful packaging.
