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Our 
Story

A slow fashion brand for little explorers.


Founded in Singapore in 2020, Janiel Mattan was born from a heartfelt dream: to create clothing for babies and toddlers that is affordable, high-quality, and thoughtfully designed. Our pieces are made for movement, memories, and the quiet magic of growing up.

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At Janiel Mattan, we’re not just dressing little ones.
We’re helping families build stories—stitched with love, wrapped in intention. 

 

Because childhood is fleeting and what they wear along the way… should matter.

Sustainably made. Softly worn.


We believe in slowing down—choosing fabrics that are kind to skin and the planet, and making garments that last beyond the moment. Our collections are rooted in slow fashion, with an emphasis on natural materials, ethical production, and timeless silhouettes that grow with your child.

Our Philosophy

Our 
Journey

Get to Know Us

In late 2024 till mid 2025, we pressed pause —not to stop, but to listen. We took time to reflect, recharge, and return to our roots. This new chapter is about doing more with less. Designing with care. Honoring the values we began with, while stepping deeper into sustainability.

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We’re here to create clothing that feels like a hug. Pieces that you’ll remember. Styles that move gently through the rhythm of everyday life.

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Our rebranding reflects this deeper purpose:

 

  • To slow down — embracing small-batch production and thoughtful design.

  • To stay connected — listening to the families who trust us to be part of their stories.

  • To nurture — choosing materials and practices that are safe for little ones and kind to the earth.

  • To create with meaning — ensuring that each piece is both beautiful and practical, designed for long-lasting memories.

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